audience

An audience is a group of people who assemble to watch, listen to, read, or consume a performance, work of art, piece of writing, or commercial product. Understanding your specific audience is the foundation of effective communication, public speaking, marketing, and design. Categories of Audiences

When delivering a message or building a product, your listeners and observers typically fall into three functional roles:

Primary Audience: The core group of people who need to take action or change their behavior based on your message.

Secondary Audience: Individuals who are indirectly affected by your communication or the resulting outcomes.

Influencers: Gatekeepers, allies, or media entities that help amplify your message to reach your primary targets. Methods for Analyzing an Audience Get to Know Your Audience | Paulo Simas | TEDxIowaCity