Who Is Your Target Audience? Your target audience is the specific group of consumers most likely to want your product or service, and therefore, the group that should see your advertising campaigns. Defining this group is the single most important step in building a successful business or content strategy. Trying to appeal to “everyone” is a fast track to appealing to no one.
When you clearly identify who you are speaking to, your marketing becomes cheaper, your content becomes more engaging, and your conversion rates climb. Why Defining Your Audience Matters
Saves money: Stop wasting ad spend on people who will never buy your product.
Refines your voice: Speak directly to the pain points and desires of your ideal customer.
Improves products: Create features and solutions that your specific market actually requests. Best Practice Article Series – University of Rochester
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